Event Branding & Messaging

Campaign strategy, visual identity, and purpose-driven storytelling

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🎬 Horrible Imaginings Film Festival

As founder and director, I crafted the festival's identity around emotional resonance and genre purpose. Our mission: to spotlight intelligent, inclusive, and provocative dark storytelling.

Mission Statement

“To spotlight and elevate artistic expressions of fear, showcasing the power of genre storytelling to explore human experience, confront discomfort, and expand empathy.”

Visual Branding & Posters

🎤 UC Tech Conference

As UC Tech 2022 Chair and Emcee, I led the creation of a brand system and messaging strategy that aligned with both professionalism and creative energy. Focused on equity, collaboration, and knowledge sharing.

Tagline

“Shaping the Future of Technology Together”

Design Assets

⚙️ Process Palooza

Worked with the Process Palooza leadership team to shape an energetic, inviting visual language and brand identity that reflects a culture of curiosity and continuous improvement.

Brand Message

“Celebrate progress. Spark change. Build better together.”

Campaign Visuals

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