Campaign strategy, visual identity, and purpose-driven storytelling
← Back to PortfolioAs founder and director, I crafted the festival's identity around emotional resonance and genre purpose. Our mission: to spotlight intelligent, inclusive, and provocative dark storytelling.
“To spotlight and elevate artistic expressions of fear, showcasing the power of genre storytelling to explore human experience, confront discomfort, and expand empathy.”
As UC Tech 2022 Chair and Emcee, I led the creation of a brand system and messaging strategy that aligned with both professionalism and creative energy. Focused on equity, collaboration, and knowledge sharing.
“Shaping the Future of Technology Together”
Worked with the Process Palooza leadership team to shape an energetic, inviting visual language and brand identity that reflects a culture of curiosity and continuous improvement.
“Celebrate progress. Spark change. Build better together.”